With the prime intention of showcasing upmarket tourism products of destination to high potential tavel trade buyers around the world. Sri Lanka Tourism Promotion Bureau ventured into the world’s most prestigious global travel event– International Luxury Travel Mart (ILTM) travel and tourism fair which took place from December 4th to 7th in Cannes, France.
ILTM introduces global travel buyers to an unrivaled collection of international brands with a diversified portfolio of 60,000 pre-scheduled business meetings and product segments exceeding 30 different travel sectors with over 100 countries participating showcasing their international luxury product brands. After a lapse of more than a decade,Sri Lanka was presented at this prestigious travel show this year with a grand entry featuring up-market luxury hotel properties, boutiques and luxury service categories.
Sri Lanka pavilion at the ILTM was ceremoniously opened with the participation of all travel trade representatives and Ms. Sarangi Thilakasena, Assistant Director Sri Lanka Tourism Promotion Bureau, along with the ILTM show organizer for Europe & Asia, Mr. David Todd. On behalf of Sri Lankan participants, Mr. Chandra Wickramasinghe of Theme Resorts and Spas, stressed that it was a wise and timely move of Sri Lanka Tourism to take part at the ILTM travel Fair which will contribute immensely to position Sri Lanka as a luxury travel destination among the highly recognized tourism portfolio of ILTM.
Sri Lanka Pavilion at ILTM Travel Fair was designed to reflect the prestige and the attractiveness of the particular destination with added touch of luxury across all features of the stall. A wide screen video wall had been setup at the center of the stand with promotional videos running continuously to give a live feeling of Sri Lanka. Ceylon Tea boutique served freshly brewed Ceylon Tea throughout the ILTM Fair for all visitors. Accordingly, this year Sri Lanka Tourism stall was specifically designed to showcase promotional themes as well as to highlight the rich luxury travel experience Sri Lanka has to offer to the avid French Travelers.
During the ILTM travel fair, Sri Lanka Tourism was able to meet up with luxury travel media including leading travel magazines, journalists, online travel sites, luxury travel guide publishers and even high-tech mobile luxury travel application developers, bloggers etc. The successful discussions had with these publications and online publicity options have opened up a new publicity frontier in the luxury travel segment for Sri Lanka Tourism in the future to ensure high level of exposure in the target travel segments.
With the intention of further expanding on the luxury product marketing segment in southern France, Sri Lanka Tourism representative met with the Government Tourism Promotion Authority of Republic of Monaco to obtain their support to conduct an exclusive promotional event in Monte Carlo in the upcoming year. Further, two productive meetings with the most famous French fashion magazines- “Figaro” &” Madam Figaro” was conducted to give Sri Lanka exclusive publicity in the coming months, in order to target their luxury fashion and lifestyle clientele
Sri Lanka Tourism hopes to amplify the promotions targeted for luxury travel segment by spring-boarding on the success of the ILTM travel fair which has created immense business potential for Sri Lankan up market product segments. The long-term vision of this strategic direction is to ensure high revenue generation segments are tapped by the country’s tourism stakeholders specially within the European Region. Over all, ILTM travel fair in Cannes , France has concluded with a high note, creating the platform for ensuring high potential for growth lying ahead for Sri Lanka’s luxury travel segment in the European region in particular.
(Courtesy : Sri Lanka Tourism Promotion Bureau)