In order to develop Sri Lanka’s wellness industry and to gain more international recognition for the sector and promote the Island as a destination for high quality wellness service the Export Development Board (EDB) initiated a seminar on February 27th at the EDB auditorium for which Dr.Franz Linser. who is an internationally recognized wellness tourism expert and the Managing Director of Linser Hospitality,Austria, was invited to conduct the seminar and the consultancy session to the Sri Lankan Tourism Service sector.
The Wellness Tourism sector has been identified as one of the key sectors for development and promotion in the National Export Strategy [NES] and accordingly a Plan of Action has been developed with the key stake holders.
It is a fact that Sri Lanka has a well-established medical systems in both indigenous medicine, western health services and other alternative medical practices which make the country as an ideal destination for medical travelers. The sector has two strong professional bodies for both Western and indigenous sectors. Sri Lanka offers a wide range of wellness services at the luxury Ayurveda resorts, Indigenous medicine hospitals, Spa & recreation centers and western hospitals.
The objective of this seminar was to make the industry aware on the trends in the EU for medical travelers, export opportunities for Sri Lankan Wellness services and, about how the Sri Lanka could tie up with Linser Hospitality to promote the country in the European region.
Dr. Linser is a world renowned wellness tourism expert, with more than twenty years of experience in the luxury wellness and spa industry and also is a much sought-after expert in developing modern innovative health and wellness projects.
(Courtesy – Sri Lanka Export Development Board)