Moscow International Travel and Tourism (MITT) one of the largest travel fairs in Russia, which was held from 12th to the 14th March at Expo Centre for the 26th successive year attracted throngs of crowds to Sri Lanka Tourism Promotion Bureau’s Pavilion.
Sri Lanka Tourism Promotion Bureau took part with 13 travel industry participants representing hotels and travel companies. This Sri Lanka stand was officially opened by Dr. Dayan Jayathilaka , Sri Lanka Ambassador for Russia.
Speaking at the occasion the Ambassador stressed the importance of promoting Sri Lanka as a destination for the Russian Market which has a huge potential given that Russian airline Rossiya Air flying now services the Sri Lankan route to Sri Lanka thrice a week. He appreciated the interest from the travel trade to promote the Russian market specially in wellness tourism beach, culture, wildlife and luxury products.
Sri Lanka Travel trade was represented by the travel companies such as Aitken Spence Travel, Deluxe Vacation, Andrew The Travel Company, Deluxe Holiday, Let’s See Asia, Ceylon My Dream, Exiting Travel Holidays and hotels such as Siddhalepa Ayurveda and Anarva, , RIU hotels and Resorts, Mount Lavinia Hotels and Resorts, Hikkaduwa Beach Hotel, Cinnamon Hotels and Resort and Onyx Sri Lanka.
Madubhani Perera, Director Marketing and Sasika Jayaweera Assistant Director handling Russia and CIS markets represented the Sri Lanka Tourism Promotion Bureau at this travel fair. Fruitful meetings were attended by them with media and Digital agencies, Airline partners to promote Sri Lanka as a potential destination for Russian Travellers. Further discussions were held to promote other CIS countries such as Ukraine, Armenia, Georgia, Azerbaijan and Kazaksthan. Ms. Chathurika Perera, Second Secretary of Sri Lanka Embassy in Moscow supported for this travel fair from the Sri Lanka mission in Russia.
Sri Lanka attracted 64,497 tourists from Russia with an increase of 9% during 2018 and nearly 50’000 tourists from other CIS regions. This year’s fair saw the participation of 1799 exhibiting companies representing nearly 100 destinations around the world. It enabled exhibitors to increase awareness of their destination and also to gain a real feel for the Russian travel market.