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Sri Lanka, destination partners to travel industry exhibition

Sri Lanka travel trade participants
Mr. Sutheash Balasubramaniam, Managing Director Sri Lanka Tourism Promotion Bureau, addressing the gathering

Sri Lanka being one of the fastest growing outbound leisure destinations for Australia and accessible via non-stop direct flights from Melbourne to Colombo was the Travel Industry Exhibition’s choice of the  official destination partner for the two-day fair held  at Sydney’s Darling Habour recently.

The Travel Industry Exhibition is Australia’s leading event dedicated to Mobile, MICE and luxury sectors. The innovative exhibition provides key buyers from across the trade with suppliers, knowledge and invaluable networking opportunities.

Opening ceremony of the Sri Lanka pavilion

Abdul Raheem, Consul Commercial of the Consulate General of Sri Lanka, said, “We’re most excited to showcase the best of Sri Lanka Tourism to the Australian travel industry, and demonstrate the array of options available. Some 2,500 years of culture is on show with a fusion of European and South Asian traditions to be seen, including some of the world’s most pristine beaches, to Ceylon Tea country in the hills. “

Managing Director of the Sri Lanka Tourism Promotion Bureau Sutheash Balasubramaniam presented some of the major tourist attractions of the Island followed by a promotional video was screened.

Giving some details about Sri Lanka

Sri Lanka has seen a steady increase in arrivals from Australia which saw nearly 8801 in July alone, which was 27.9 percent increase compared to the previous month. Up to July 2018, nearly 66771 arrivals have been recorded from Australia.

A 14-member Sri Lankan travel trade and SLTPB official delegation showcased unparalleled diversity of the Island nation and the newest travel experiences at the exhibition.

The invited Australian guests and the media personnel joined the official opening of the Sri Lankan Pavilion while the Sri Lankan dance group performed traditional cultural items.

The Sri Lanka Consulate also arranged meetings with Council of Australian Tour Operators (CATO), the Australian Federation of Travel Agents (AFTA), Fairfax Media, Helloworld Group and Unique Tourism for the visiting tourism officials from the SLTPB.