Home Business & Finance Sri Lanka Participation at Seafood Expo Global (SEG-2019) in Brussels, Belgium

Sri Lanka Participation at Seafood Expo Global (SEG-2019) in Brussels, Belgium


Sri Lankan Seafood Exporters participated at the 27th edition of Seafood Expo Global/Seafood Processing Global at the Brussels Expo, the world’s largest trade fair in the fisheries sector which was successfully held from May,7th to 9th  2019 in Brussels, Belgium.

The Sri Lankan Pavilion was organized by the Sri Lanka Export Development Board (EDB) in collaboration with the Embassy of Sri Lanka in Belgium at SEG 2019 in hall no.5 comprised six (6) leading Seafood Exporters in Sri Lanka viz Jaysea Food Processing Pvt Ltd, Global Seafood Pvt Ltd, Tropic Fishery Pvt Ltd, Lihini Seafood Pvt Ltd, Ceylon Fresh Seafood Pvt Ltd & Annai Seafood Pvt Ltd. They displayed fresh & frozen seafood verities such as Tuna, Shrimps, Crabs, Lobsters, Sword fish, Reef fish etc. The main objective was to promote Sri Lankan seafood & aquaculture products in the EU Market while utilizing benefits under the GSP+ scheme for Sri Lankan fishery product to EU.

SEG in Brussels is the most important annual event for seafood buyers & the visitors are industry owners, executive purchasing managers, category managers, private label program buyers and equipment and packaging buyers from restaurants, supermarkets, hotels, catering services, importers, distributors in the seafood trade. High-volume buyers from all over the world attend the event to meet with suppliers, see new products and discover industry trends. Seafood Producers in the world have a great opportunity at SEG to study and gather latest seafood trends, new products, price/market trends, competitors, processing machineries, equipment, packaging etc.

The exhibition provided a competitive platform for the Sri Lankan seafood Exporters to showcase their products and find business worth of thousands of dollars. The exhibition enabled to strengthen their existing business relationships and find new opportunities in the EU market as well as in other international markets.

Addressing at the opening ceremony of the Sri Lankan Pavilion at the SEG 2019 by the Ambassador of Sri Lanka in Belgium, Luxembourg & the Mission to EU- H.E Mr. Rodney Perera stated that Sri Lankan Exporters should focus on diversifying their seafood product basket by way of introducing more value added products in order to cater to EU market trends. On the invitation of the Embassy, the Honorary Consul of Sri Lanka in Luxembourg Mr. Dirk Van Der Ploeg, Honorary Consul of Sri Lanka in Belgium Ms. Monique De Decker and several other distinguished invitees graced the occasion.

Almost all the participant companies from Sri Lanka are of the view that SEG 2019 was a successful fair for them to meet potential buyers in Europe and other regions compared to previous year. Participants of Sri Lankan companies were able to find new buyers & secure nearly US $ 345,000 worth of confirmed orders from countries such as France, Italy, Spain, Japan, Russia, Portugal, USA, Belgium, Poland, Australia, Ukraine, Germany while some more orders are under negotiation.