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Sri Lanka Tourism sees Mumbai as a market for high growth

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cultural dance
Sri Lanka evening in progress

Sri Lanka Tourism started its 2018 Tourism Calendar in a positive note with the participation at the 5th edition of the India International Travel & Tourism Exhibition –IITT 2018, which was a resounding success with more than 28,000 enthusiastic visitors and over 500 fully hosted buyers attending. This travel extravaganza was held from January 11th to 13th. The Sri Lanka pavilion was a major attraction as it was exquisitely crafted and designed, highlighting Sri Lanka’s talent of making innovative and vivid creations.

Sri Lanka pavilion

The creativity of the Sri Lanka pavilion met other levels of art with professionalism. IITT partnering with Sri Lanka proved to be rather momentous for the industry, and showed signs of having an idyllic business partnership in future as well.

Sri Lanka Tourism played a major role at the IITT as the MICE & Wedding Destination partner. Sri Lanka is becoming widely popular as a wedding destination for those who are interested in having a different experience in a different culture.  Sri Lanka’s different picturesque landscapes and colonial style hotels offer a rare treat to have the perfect matrimonial experience of one’s choice. The other key sponsors of this event included Indonesia Tourism, Feature Destination, Maharastra Tourism, Host State & Malaysia Tourism, Feature Country.

The Sri Lanka pavilion was declared open by Shri Jayakumar Jitendrasingh  Rawal, Minister of Tourism , Government of Maharashtra, and also Ms. Saroja Sirisena, Sri Lanka Consul General in Mumbai . 28 leading travel agents, hoteliers and leading names in the industry participated at the event, and they were able to further strengthen their business relationships and marketing strategies with their Indian counterparts. Coinciding with the event, Sri Lanka Tourism hosted a dinner titled ‘’Sri Lanka evening’’ for Indian wedding planners, tour operators and the media, highlighting Sri Lanka as a rapidly growing wedding and film destination, The cultural performances showcasing Sri Lanka’s heritage attracted the Indian participants immensely both at the IITT and also the Sri Lanka evening.

The inauguration panel of IITT 2018 graced the presence of Shri Jaykumar Jitendrasinh Rawal, Hon.Minister of Tourism, Government of Maharastra, Special Guest Ms. Saroja Sirisena, Sri Lanka Consul General in Mumbai, Mr. Karan Anand, Head of Relationships and Supplier Management, Cox & Kings. Joining them were industry leaders Mr. Jatinder Paul Singh, COO, Cox & Kings, Mr. Sunil Kumar R, President, TAAI, Mr. Mahendra Vakharia, President, OTOAI, Mr. Guldeep Singh Sahni, Founder & Immediate Past President, OTOAI, Mr. Pronab Sarker – President, IATO and Mr. P. P Khanna, President, ADTOI.

Through strong collaborations with countries seeking to expand their business in India, IITT hosted dedicated and distinct International Country Pavilions on the expo floor.  Trade show visitors had a chance to meet, and gain invaluable insight from more than 500 travel exhibitors, partners and experts from over 20 International countries. With the existence of International Pavilions, the global connection only strengthened this expo and helped to touch new standards of connectivity with excellence and quality.

The high attendance and the participation for the fair gave an idea of the growth of the travel and tourism industry which is poised for further expansion.

(Courtesy : Sri Lanka Tourism Promotion Bureau)