Sri Lanka Tourism Promotion Bureau will launch its global TV advertising with CNN featuring the destination new branding ‘So Sri Lanka’. Commercial spots across CNN International Channels in Europe, Middle East, Africa feed, Asia Pacific feed and South Asia Feed will start Friday, 20th September 2019 for a duration for 3 months. This high frequency prime time targeted advertising will provide much awareness needed for the destination right now amongst the consumers worldwide and especially in the tourists generating markets for Sri Lanka.
This consumer awareness campaign on the destination will comprise CNN Editorial, Travel Sri Lanka vignettes and feature a Great Big Story in addition to worldwide TV advertising.
SLTPB will commence a three-month television media advertising campaign with CNN to have visibility in the tourist generating markets to revive the popularity of the destination in the minds of the consumers.
Hon Minister of Tourism Development, Wildlife & Christian Religious Affairs John Amaratunga said, “The government has done quite a lot of programmes after the April incident. It is vital to execute a campaign of this nature on an urgent basis to boost tourism demand for Sri Lanka”.
Ms. Charmarie Maelge , Managing Director SLTPB said, “while there’s strong confidence amongst the tour operators to feature and promote Sri Lanka, consumer demand needs to be reestablished to levels prior to 21/4. Through this global advertising campaign, we hope to boost tourists demand for the destination and regain the popularity as the number one destination to visit. Already we see improvement, consumer awareness such as this will help us recover the tourism industry to where it was earlier.
Further, the SLTPB has in the past, advertised with CNN at two campaigns in 2014 and 2018.