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Promoting Sri Lanka in the Central Europe under GSP+ Facility

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Sri Lanka Export Development Board organized a Business Seminar on 31st October 2019, with the objective of increasing awareness among Sri Lankan Exporters on the Central European Market and to create business linkages with the super markets, retailers and buying agents in Poland.

With the regaining of EU GSP+ concession by Sri Lanka, EU importers are exempted from paying import duty for more than 7000 product lines exported from Sri Lanka to EU and that has widen the avenues for Sri Lankan exporters to reach European markets by offering competitive prices for our products. In line with the Sri Lanka’s National Export Strategy, Sri Lanka should adapt the market diversification strategies by exploring the opportunities in the untapped markets like Central Europe.  Although Sri Lankan exports to Central & Eastern Europe has increased by 32% from 2016 to 2018 with the advantage of GSP + concession, there is a huge potential in further promoting Sri Lankan exports in that region.

Ms. Indira Malwatte Addressing the gathering,

Addressing the gathering, Ms. Indira Malwatte, Chairperson & Chief Executive of EDB emphasized the importance for Sri Lankan exporters entering in to Central Europe Market as 94% of the Sri Lankan exports to Europe are concentrating only on five Western European countries. She also expressed her appreciation to Polish Chamber of Commerce, Polish business community and Ministry of Foreign Affairs, Poland for arranging a business forum in April 2019 and having confidence on Sri Lanka although it was just after the unfortunate Easter Sunday attack. Moreover she mentioned the arrival of LOT Polish Airline inaugural flight from Warsaw to Colombo on 04th November 2019 and highlighted the benefits of establishment of a new route Warsaw – Colombo which will undoubtedly contribute to business development with the Europe market.

Poland consultant Mr. Jacek Czauderna.

Welcoming the Polish Consultant Mr.Jaceck Czauderna, she appreciated his service being extended to the EDB free of charge and expressed her gratefulness for the contribution of his knowledge and assistance to promote Sri Lankan exports. Mr. Czauderna is currently the General Manager – Hello Coffee – Jacobs Douwe Egberts and he was the Past President of Polish Vending Association and Past Board Member of Nestle Poland S.A.

This seminar covered the topics such as market behavior, market access requirements, trends and the potential available for Sri Lanka’s products in Poland and central Europe, Information on supermarket chains, distributors and buying agents in Poland and provide information on ways to link with these buyers. The seminar was attended by over hundred participants of the tea, food & beverages, coconut kernel products, spices & essential oil and wellness tourism sectors.