Travel & Tour

Unlocking success: Sri Lanka Convention Bureau hosts educational session on connecting digital marketing for MICE/Business events

The Sri Lanka Convention Bureau (SLCB) hosted a transformative educational session aimed at bridging the gap between digital marketing strategies and successful MICE (Meetings, Incentives, Conferences, and Exhibitions) and Business Events on 27 March at the auditorium of the Sri Lanka Institute of Tourism and Hospitality Management.

Led by esteemed industry experts Mr. Umair Wolid : President of the Digital Marketing Association of Sri Lanka and the CMO of Meta Asp at Roar AdX and Mr. Udara Dharmasena: Vice President Client Success Meta Asp at Roar AdX, the session covered the background of digital marketing in detail, providing attendees with invaluable insights into global trends and innovative strategies tailored specifically for the events industry.

Mr. Wolid and Mr. Dharmasena captivated the audience with their comprehensive overview of digital marketing’s evolving landscape and its vital role in shaping the success of modern-day events. Through engaging presentations and interactive discussions, attendees gained a deeper understanding of how to leverage digital platforms to enhance event visibility, engagement, and overall impact.

The event attracted over 100 participants, including industry members and students pursuing degrees in event management and hospitality management.

“We are pleased to have hosted this kind of an educational session focused on the connection of digital marketing and event management,” said Ms. Kumudu Hennedige, Manager Research, and Development & Training at the Sri Lanka Convention Bureau. “The enthusiastic participation highlighted the industry’s growing recognition of the importance of mixing digital strategies into event planning and execution. We extend our sincere gratitude to Mr. Wolid and Mr. Dharmasena for their invaluable contributions and look forward to continuing to empower industry professionals with the knowledge and tools needed to thrive in today’s competitive landscape.”

The Sri Lanka Convention Bureau remains committed to facilitating educational initiatives that empower industry professionals and elevate Sri Lanka’s position as a premier destination for MICE and Business Events.

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