The World of Sri Lanka Lands in Canada
The Sri Lanka Tourism Promotion Bureau (SLTPB), in collaboration with the Consulate General of Sri Lanka in Toronto, took Sri Lanka’s tourism story to two Canadian cities in a major promotional push, participating in the International Tourism & Travel Show (ITTS) 2026 in Montreal and hosting a dedicated tourism promotion and business-to-business (B2B) networking event in Toronto.
Held on 29 October 2026 under the theme “Sri Lanka: Timeless Beauty – Endless Discoveries,” the Toronto event was jointly organised by SLTPB, the Consulate General of Sri Lanka in Toronto and Turkish Airlines in Canada.
The event was attended by Chief Guest, Deputy Minister of Tourism Professor Ruwan Ranasinghe, Consul General of Sri Lanka in Toronto Ms Medhavi Peiris, and senior members of Turkish Airlines’ Sales and Marketing team in Toronto. Representatives of the Association of Canadian Travel Agencies (ACTA), Canadian media personnel and tourism industry stakeholders also participated.
The networking session brought Sri Lankan and Canadian tourism industry representatives together to strengthen B2B relationships, establish new business connections and introduce Sri Lanka’s diverse tourism offerings to Canadian travel trade representatives and the media. It also opened opportunities for further destination-marketing partnerships with Turkish Airlines to increase Sri Lanka’s visibility and reach across the Canadian market.
Meanwhile, Sri Lanka’s tourism pavilion at the three-day International Tourism & Travel Show (ITTS) 2026 in Montreal was officially inaugurated by Professor Ruwan Ranasinghe. The exhibition offered an opportunity to present the country’s spectacular natural landscapes, rich cultural heritage, varied tourism experiences and warm hospitality to Canadian visitors and the international travel industry.
Sri Lanka’s participation attracted considerable interest among Canadian visitors, highlighting the country’s potential as an appealing destination. The pavilion also provided opportunities to engage directly with prospective travellers, travel professionals and industry representatives, showcasing the island’s cultural heritage, wildlife, pristine beaches, adventure tourism, wellness and authentic local experiences.
The combined initiatives in Montreal and Toronto mark an important step in strengthening Sri Lanka’s position in the Canadian tourism market, expanding international industry partnerships and attracting Canadian travellers seeking authentic, diverse and memorable experiences.
