The Sri Lanka Export Development Board (EDB), through the SheTrades Sri Lanka Hub, is helping women entrepreneurs use digital platforms to expand their businesses and reach international markets.

An awareness programme on “Using Social Media for Export Marketing” was held at the Panadura Divisional Secretariat in collaboration with Foundation.lk. The programme provided practical guidance on digital marketing, building an online presence and promoting products and services to wider audiences.

Participants learned how social media can increase business visibility, connect with potential customers and create opportunities beyond Sri Lanka. They also discussed their experiences and challenges and received guidance from resource persons.

The initiative forms part of the EDB’s continuing efforts to strengthen women-led enterprises and encourage greater participation in international trade, with digital presence serving as an important first step towards export readiness and business growth.