Verses on the Road
British Travel Writers Find Inspiration in Sri Lanka’s Storybook Landscapes
In a landmark moment for Sri Lanka’s tourism narrative, the island welcomed a delegation of veteran travel journalists from the prestigious British Guild of Travel Writers (BGTW)—marking their historic first visit to the country. Comprising over 30 renowned UK-based media professionals, the group touched down at Bandaranaike International Airport to a warm reception from Sri Lanka Tourism officials.
Their week-long expedition across the island promises to be more than just a sightseeing tour—it is a curated journey through Sri Lanka’s living poetry. From sun-drenched coastlines to misty highlands, from ancient ruins to bustling cityscapes, each destination holds a verse waiting to be written, a story waiting to be shared.
Organized and hosted by the Sri Lanka Tourism Promotion Bureau (SLTPB), this initiative is a strategic move to spotlight the island’s allure in the UK’s high-potential travel market. With their pens poised and cameras ready, these seasoned storytellers will uncover the emotional and aesthetic layers of Sri Lanka—capturing not only its beauty but its rhythm, its resilience, and its soul.
As “Verses on the Road” unfolds across the country, SLTPB remains confident that these immersive impressions will echo throughout the UK—enticing travelers, inspiring partnerships, and rekindling global curiosity for Sri Lanka’s timeless charm.
